South African star Sweet Guluva has been officially crowned Brand Influencer of the Year at the prestigious Ranks Africa Best of the Year 2025 Awards. The honour places him among the Top 100 Most Impactful Brand Influencers in Africa, selected from over 500,000 influencers across the continent.
This recognition highlights his exceptional growth over the past year, as he continues to dominate entertainment, fashion, and influencer marketing with authenticity and creativity.
A Rapid Rise Since Big Brother Mzansi
Sweet Guluva — real name Akhonamathemba Mbele-Zwane — first captured national attention after winning Big Brother Mzansi Season 5, walking away with the R2 million prize. Instead of slowing down, he used that momentum to build a solid and diverse career.
In less than a year, he has transformed from reality TV favourite into one of South Africa’s most influential public figures, known for his humour, personality, and ability to connect deeply with audiences.
A Multi-Talented Entertainer
Music Career
In June 2025, Sweet Guluva launched his music career with his debut single “Sweet Guluva”, in collaboration with DJ Zinhle, NDLOH JNR, and Nokwazi Dlamini.
He made his live performance debut at the MTN Bushfire Festival, sharing the stage with DJ Zinhle and Murdah Bongz — a major milestone for a newcomer in music.
Acting Breakthrough
He also secured a role in BET Africa’s telenovela Black Gold, expanding his influence into the acting world and proving his versatility as a performer.
An Impressive List of Brand Partnerships
Sweet Guluva has become one of the most sought-after influencers in the country, landing multiple major partnerships that reflect his cross-market appeal.
His brand collaborations include:
All Gold – where he serves as an ambassador and participates in youth school tours Puma South Africa – promoting the Mostro sneaker and lifestyle drops Dove Men+Care – part of the 2025 “Champions of Care” campaign MTN – featured in brand activations and digital campaigns Lotto Star – lifestyle and entertainment-focused campaigns Konke Kuhamba Kahle and other fashion brands
These partnerships show both brand trust and his ability to deliver strong campaign performance.
A Voice for Youth & Culture
Beyond entertainment, Sweet Guluva has become a relatable role model for South African youth. He regularly participates in motivational school tours and social campaigns, using his platform to inspire confidence, identity, and ambition among young people.
His Zulu heritage also forms an important part of his public image — something audiences resonate with and brands appreciate for its cultural authenticity.
Recognition That Reflects His Influence
Winning Brand Influencer of the Year 2025 affirms Sweet Guluva’s position as one of the most impactful personalities in African pop culture. Ranks Africa praised his:
authentic storytelling creativity and originality ability to connect meaningfully with audiences strong brand performance and campaign impact
The award marks a major milestone in his fast-growing career — and signals that he is on track to become one of the continent’s most influential entertainers.
A Star Still on the Rise
From reality TV champion to multi-talented entertainer and award-winning influencer, Sweet Guluva’s journey continues to unfold. With new projects in music, television, fashion, and brand work, his influence only grows stronger.
His win at the Ranks Africa Best of the Year Awards is not just a celebration of what he has achieved — but a preview of what is still to come.
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